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The TARGETcourses Postgraduate Study & Funding Fairs are national postgraduate study, training and funding fairs, based in Scotland, the Midlands and Wales, and brought to you by GTI Media Ltd, publishers of the TARGETcourses and TARGETjobs series of products, and organisers of the hugely successful Postgradireland fair in Dublin. What's more, with the strength of the TARGETjobs brand in the UK, the TARGETcourses Postgraduate Study & Funding Fairs will benefit from the strong association and trust that students have in both TARGETcourses and TARGETjobs products. This fair is brought to you by TARGETevents.

For information on booking a stand, contact Brendan McGrath on email brendan.mcgrath@targetcourses.co.uk or at 01491 826262.

Marketing plan

During the course of the marketing campaign several different channels and methods are implemented. In particular, we use our influencers on campus i.e. the careers services and academic departments with whom we have excellent and often long-standing relationships. This is on top of online and offline marketing at campuses in the Midlands.

Careers services

• Personalised email in October to all heads of service within English, Welsh and Scottish careers services.
• Personalised direct mail of posters and postcards in October and December to UK careers services, prioritising those in England.
• Follow up emails during to pass on to students.
• Telemarketing to regional careers services in October and January.

Academic departments

• Personalised direct mail of posters and postcards to academic departments covering business, economics, engineering, finance, law, maths and computer science undergraduate courses.
• Follow up emails during October to forward to their penultimate and final year students.
• Telemarketing campaign to over 100 key academic departments in October and January, following up mailings and requesting emails and links.

On campus

• Campus representatives promote the event at key campuses and obtain pre-registrations.
• Campus visits by GTI staff to Birmingham and surrounding universities.

Cross promotion

• Emails and online promotion via targetjobs.co.uk and targetcourses.co.uk during October and January
• Advertising within GTI publications including TARGETjobs magazines and regional Careers Service Guides running up to the fair.